The main role of packaging is to protect the product while it travels to our customer’s home. Its size is optimized in order to demand as little transport space as possible and avoid air shipping. Packaging also provides customer information and inspiration.
Increasing the usage of recycled packaging materials contributes to the reduced consumption of resources and less waste. Instead of new virgin materials, we use existing materials to produce the packaging – which keeps the materials in circulation rather than ending as waste.
As opposed to the single use, keep & repurpose packaging is designed in a way to enable its reuse for different purposes, and with this we are prolonging its lifespan. When a product packed in keep & repurpose packaging reaches our customer, the customer doesn’t need to throw it away, but keeps it for storage or similar.
We are decreasing plastic packaging, and within plastic packaging materials our goal is to minimise and eventually eliminate PVC and Styrofoam. Plastic packaging is one of the greatest pollution contributors – it negatively effects on life in water and on land.