The World's Smallest
Bedding Platform

One bed. A complete bedding department.
Turn 4 m² into a category-defining retail experience.

4 m² Minimum footprint
1000+ Comfort configurations
3 min To find the perfect mattress
8/10 People sleep on wrong mattress
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Why bedding retail must change

Six forces reshaping
the category

The traditional mattress floor is under pressure from every direction. Sleep Studio is built for what comes next.

01

Customer frustration

Mattress buying is among the most stressful purchases. Confidence is low, returns are high — and customers leave unsure.

02

Labour shortages

Specialist sleep staff are scarce and expensive. Stores cannot guarantee expert advice on the floor every day.

03

High inventory cost

Display models tie up capital and space. Each mattress occupies square metres that must earn their keep.

04

Limited assortment

Even large floors show only a fraction of the category. Customers leave without seeing the option that's right for them.

05

Growth of e-commerce

Online players own price and convenience. Physical retail must offer something digital simply cannot replicate.

06

Omnichannel expectation

Customers expect to start online, decide in-store, and continue the relationship after they leave.

The solution

One bed.
A complete bedding department.

Sleep Studio is not a product. It is a platform — an operating system for the bedding category that runs on any footprint, with any staff model, in any retail format.

No specialist required General staff can guide the full experience
Infinite assortment 1000+ comfort options in a single footprint
One platform, everywhere Online and offline in a single connected system
Recurring revenue Across the full bedding category

Labor productivity

Sleep Studio works at
every staffing level

Specialist expertise is built into the platform — not the people.

Today

Specialist staff

Trained Dormeo personnel or retailer specialists guide every customer at the stand.

Tomorrow

General retail staff

Any retail associate can guide a customer — the platform does the work.

Future

Self-service

Customers serve themselves. AI avatar, screen or robot fill in when needed.

Demonstration of robot serviced store

Robot, AI agent and call-centre are optional enablers — chosen by the retailer, invisible to the customer.

Old model vs. new model

Infinite assortment
in finite space

The traditional floor requires enormous investment for limited output. Sleep Studio inverts that equation entirely.

The old model
Traditional mattress showroom
Footprint
200 – 500 m²
Staff
Trained mattress specialists
Inventory
Heavy — every model on the floor
Assortment
Limited to what fits the room
Experience
Lie down, guess, hope
Sleep Studio
Sleep Studio visualisation
Footprint
4 – 10 m²
Staff
General retail — or self-service
Inventory
Minimal — one configurable bed
Assortment
1000+ comfort options
Experience
Try, compare, decide in minutes

The customer experience

From "I have no idea"
to "this is the one" — in minutes

The technology stays invisible. AI, sensors and algorithms run in the background. Customers experience comfort — not configuration.

01

Lie down

Walk up, lie on a single bed. Nothing to assemble, nothing to read.

02

Compare

Feel multiple comfort configurations on the same bed, side-by-side in your own body.

03

Find your fit

Narrow to your preferred comfort — informed by your body, not a label.

04

Choose & extend

Pick a mattress — or a complete solution: topper, pillow, duvet.

One platform. Any format.

Sleep Studio scales from
a pop-up corner to a full department

Whether you have 4 square metres or 30, the platform adapts to your space, your staff model, and your customer profile.

Sleep Studio 4m² format
4 m² Bed Only

Minimum footprint. The platform in its simplest form — a single bed and the screen. Maximum efficiency, zero compromise on experience.

Pop-up Shopping mall Pharmacy
Sleep Studio 10m² format
10 m² Corner

Compact set-up with a curated bedding range alongside the platform bed. Room for branded elements and a small product display.

Furniture retail Home retail Hotel
Sleep Studio 30m² full format
30 m² Full Studio

Complete bedding department: full assortment, brand experience and education. A flagship sleep destination within your store.

Department store Hypermarket Flagship

The bedding intelligence layer

Every interaction makes
recommendations smarter

Sleep Studio becomes the recommendation engine of the bedding category. Each session adds to a growing body of knowledge.

⬇

Capture

Body profile, preferences, sleep habits, partner data — collected at the moment of experience.

◎

Recognise

Patterns across body types, regions, and seasons. The system learns what works for whom.

✦

Recommend

Personalised mattress, topper, pillow, and duvet — matched to the individual, not the average.

↑

Learn

Outcomes feed back into the model. Better fit, higher conversion, lower returns over time.

Early pilot signals

Sleep Studio is one of the most
shareable in-store experiences in retail

From Slovenia and adjacent markets. The product sells itself. Customers do the marketing.

★★★★★

Surprise

Customers consistently describe the experience as unlike anything they have tried before.

Shareable

Spontaneous social posts and stories from pilot stores — the visit becomes the content.

♻

Word of mouth

Customers return with partners and recommend to friends and family.

NPS↑

Recommend

High net-promoter signal across early customer profiles in all pilot markets.

Ready to turn 4 m² into a bedding platform?

Join the retailers already hosting Sleep Studio. We'll walk you through the formats, economics, and integration — no commitment required.

Request a Demo Learn More